Whether it’s a baby shower, a first visit to meet the newborn, or a thoughtful gesture for a new mum, finding the perfect baby gift can feel like a bit of a minefield. Do you go cute or practical? Splurge or keep it simple? Will they already have this? Do they already have children? Is it newborn-sized or 3-6 months?
So. Many. Questions.
Here’s the good news though: there is an art to baby gifting; and we’ve broken it down with real tips, helpful guidance, and a few clever ideas to help you gift with confidence.
Think Beyond Newborn Size
While newborn-sized clothing is adorable, babies grow fast. Many parents receive a flood of newborn clothing, only to find their baby has outgrown it within weeks and those precious gifts are now packed away in the cupboard.
Pro tip: Choose clothing or sleepwear in 3–6 month, 6–12 month, or even older, sizing. We love the Organic Zoo range of stunningly designed ultra soft organic clothing. Made in Europe.
Go for Quality Over Quantity
Parents are often gifted multiples of the same low-cost items. But premium, long-lasting essentials? That’s where you shine. There is beauty in gifting one high-quality piece—like a buttery-soft swaddle, a beautiful wooden toy, a keepsake blanket or an heirloom toy such as the Maileg Mouse, that can be passed throughout the family.
Choose Items That Are Functional and Beautiful
Let’s be honest: practicality matters when you have a newborn, and often the most practical items are the ones you reach for the most. But. Aesthetics matter too, especially for new parents who’ve thoughtfully curated their nursery or wardrobe. Gifts that are both functional and stylish tend to become the favourites. That's why we love Mushie; the entire range is cleverly designed and also made in stunning minimal soft colours to match your home.
Keep the Parents in Mind, Too
One of the kindest things you can do is gift something that makes life easier or more special for new parents. This could be a luxurious body balm for mum, a set of milestone cards, or a beautiful memory book they’ll treasure forever.
Idea: Build a mini hamper with something for the baby + something small for the parents. Thoughtful, balanced, and personal.
Presentation Matters
A beautifully wrapped gift always feels more special, even if it’s something small. Soft tissue paper, a handwritten tag, or a reusable gift bag can elevate the experience.
If you’re buying online, check if the store offers gift wrapping or a note option (we do!). It’s those little touches that turn a present into a memory. When in doubt, choose timeless over trendy, comfort over clutter, and always include a little love note. Baby gifting isn’t just about the item, it’s about making new parents feel seen, supported, and celebrated.
Need more ideas?
Browse our website for lots of inspiration and beautifully designed and practical
products, curated from around the world.